This campaign branding project was inspired by my passion
for travel, specifically the experience of airport security checks.
The concept evolved from the unique characteristics of X-ray
images—transparency, see-through layers, and the ability to
reveal hidden contents. Reflecting on the fact that we cannot
easily know what is inside a perfume bottle, I decided to brand
a campaign for a fragrance line. Among many brands, I chose
Tom Ford for its iconic bottle design, aiming to harmonize its
sensual and minimalist aesthetic with the campaign.
The campaign was named “UNVEIL”, focusing on revealing the hidden substances within the perfume bottle. Through this concept, the campaign visualizes the idea of transparency and curiosity, much like peering through layers in an X-ray scan.
Billboard advertisement
Campaign advertisement
Bus station advertisement
Binder book
‘Unveil’ brochure
‘Unveil’ showcase video