This project, a music festival branding, carries a powerful message
of support for all women. It was created to celebrate the growing influence of women in the changing times. Inspired by October 11th being Girl’s Day, I decided to name the project '10:11', as the numbers 10 and 11 felt like a game score. Here, 10 represents the score of women, and 11 represents the score of the world.
This project began with the idea of a 10:11 game between the world and women. To make this concept visually impactful, I created a visual identity inspired by the look of electronic billboards, using neon colors and black to simulate the effect of a digital display. This design choice not only symbolizes the intensity of competition but also highlights the dynamic energy of this concept. I also added the subtitle ‘girls can be _.’ to strongly convey the message that girls can be anything.
Festival posters
Wristbands & ticket design
Lanyard design